Name- Patel Payal G.
Sem- M.A. Sem-IV
Roll no- 16
Paper- Modern plus popular Mass-Media: Television,Cinema & New Media
Year-2012
Submitted to- Dr. Dilip Barad
Head of the Department of English
Bhavnagar University
Bhavnagar
Modern plus popular Mass-Media: Television
Cinema &
Modern communication technology has made people closer in the world and in this technologies Television, cinema and New Media take or stand first in importance as well as in influence. All these media can reach a number of people at a time. It means they are so powerful and fast than they seem. Television is the parent of changes in society, as people are diverted towards it rather than other sources of entertainment. It makes people visit the whole world in a day, what an influential controlling media it is!
When it came into existence in India, became a great concern to parents and teachers because children were diverged by the use of it. Television is given so much importance and time, that it has become a member of family. Now, parents also accept that they also spend lots of time with it and that is why they cannot control their children to watch it. The present condition is set in a way that the simpler man may not have refrigerator, washing machine, vacuum cleaner or other high class facilities but a set of television in his house. Some of the families are having more than one or two TV sets at home. So that they can watch their favourite programmes any time they like to. Now there are also various programmes recording system is provided sothat one can watch programme whenever one likes. The idea of two or more TV sets at home and the changing pattern of society is alarming the decay of family relationship. Initially, the whole family used to watch television programmes together but in recent time no one is ready to make those days alive, as the programmes and messages re changing quickly.
First, television came with only one channel which was Doordarshan but now there is a range of channels and some of them are specialized for particular programmes. For example; Star plus is for Saas-Bahu programmes, Sony Max, Star Gold, Zee Cinema etc. are for movies, 9XM, [V] Channel, MTV, etc. are for songs, Star Cricket, ESPN, Ten sport, are for sports, India TV, Aaj Tak, Times Now etc. are for news programmes. So, TV channels offer self-service, whatever viewer wants to eat, can have in his dish. At the same time television also provides positive aspects like union ship of family. For example on Sub TV, there are lots of funny programmes like Tarak Mehta ka Ooltah Chashma, Lapata Ganj Shard Joshi ki Kahanion ka Pata, R.S. Laxmanki Duniya, in short, all programmes on sub TV Channel are comfortable with the whole family to watch. They can watch them together as they are free of violence and obscenity but comedy. Each coin has two sides, similarly TV shows are also having violence and obscenity like Big Boss, a reality show which makes the members of family uncomfortable while they watch such shows together. There is one more example of a TV serial named CID (Crime Investigation Department), that was came into Gujarat Samachar news Paper saying that one boy kidnapped another one and demanded for the money to his father, and they got the idea from this CID, so, children also learn some unwanted things from television serials which causes moral anarchy in society.
Once on Discovery channel there was one survey which was carried out by some health experts that television shows make children lazy and they become victim of obesity. The children are now not that much healthy and active, thus, one can say that television also affects their health. Advertisements are also a major part of it from which children learn violence, vulgar and cheap jokes and sometimes Tappori language too. It is also recommended that some of the ads should not be telecast on television, but it cannot be taken into consideration, as it has become a public source for public, of public and by public. This is how television plays its role in society. It also makes children or youth far from indoor and outdoor games. They prefer watching television shows than playing healthy games.
Cinema:
Cinema has become bread and butter (basic need) of people, as they can survive without food for a long time but cannot without cinema or television at least for a while. It has vastly influenced the generation of children, youth, and adults even aged people. Their lives are changing faster than the colour of chameleon and this is all because of cinema. The moral values and social or cultural manners are changing their patterns. It is claimed by the people that media or cinema changes the moral values of society at the same time cinema counter argues that it is only the reality which cinema shows. What is right and wrong is as difficult to say as to say about the egg and hen, which came first egg or hen? Similarly, no one can give final answer of what is right or wrong. Cinema is having both aspects negative and positive, as the negatives are innumerable. For example, people prefer watching movies than reading texts. Generally people go for the movies like 3 idiots, than for the novel five point someone by Chetan Bhagat. Similarly there are many movies which have been watched like Hello, Omkara, Namesake, Pride and Prejudice, Provoked, Maqbool, but the texts of these particular movies have rarely been read like one night @ the call center by Chetan Bhagat, Othello by William Shakespeare, Namesake by Jhumpa Lahiri, Pride and Prejudice by Jane Austen, Provoked by Kiranjit Ahluwaliya, Macbeth by William Shakespeare respectively. So, it is negative part of cinema that people go for movie but at the same time it is good to know that some of the viewers are interested in reading texts by watching the films and this is how they preserve some of the cultural traditions. At the same time all these aspects help marketers increase their selling ratio high and in this matter other Medias also play significant role like newspapers, magazines, advertisements etc.
Impact on Children:
When children watch any particular contemporary movie, it is not without obscenity and violence, they do not know about the fictional elements of film but consider it as reality. From their very young age they become mature enough before their age. The films like Dabbang, Bodygaurd, Wanted, Gajini, Agnipath and Style, One Two Three, Kya kool hein Hum, Murder, Dirty Picture are full of violence and obscenity. These films can affect the children as well as youth in a dangerous way. There are also many films like Chiller Party, Slumdog Millionaire in which the Tappori language is pervaded throughout the films. They do not know what is right to see or what is not, so, they should watch films under their parents’ guidance. But, on a contrary part, parents are also changing their thinking because when their children imitate hero or heroines of speak Tappori language, they seem very funny to them and that is how the generation becomes corrupted from the very childhood.
Movies are created to provide refreshment and entertainment to people. They make people aware of happenings, present issues, politics and all. Movies at the same time becoming more commercial, they do not care about society. The rights of film are sold in a huge number of money, then director do not care about how the film will affect the society or what circumstances it will create after its release. Producers and financiers consider it as a tempting and lucrative business. For actors and actresses, it is a means to earn money and popularity among people. But, the society blindly imitates their favourite heroes and heroines. Film dialogues, actions, songs are based on the tastes of the audience. Item songs and Masala make movie attractive and people go for those movies. Media makers said that they are making the films according to the demand of public, and item songs like, Munni Badnaam, Chikni Chameli, Jalebi Bai, Anarkali Disco Chali, etc. are getting popularity in a wider range. The dialogues are changing as time passes their forms are becoming or having double meaning, full of slangs, for example Delhi Belly, is the film in which slangs dominate the whole film. People cannot watch the movie with their family members now a day, because the scenes, the actions, the dialogues and the songs are so cheap in words that no one can bear those things when they watch together.
New Media:
Internet and Facebook have become part of new media. Technology and science have made its use simple and comfortable and cheap. It is both boon as well as bane. It has helped people to see the other part of the world at just a click of a mouse. People know their surroundings, but Internet gives information about every corner of the world precisely and concisely. It makes interaction faster through mails with a number of people at a time. It gives a chance to express new thoughts and ideas in terms of blogs and other web resources. Similarly, Facebook is the part of internet but can be considered as new media in a particular term. Even in Facebook people can share their views, comment, put pictures and other similar things. But it affects children’s health and wastes their time, as it is social network to connect people, but the excessive use of Facebook leads people towards their frustration and disappointment. Recently there was one incident on India TV news channel that one father killed his daughter because she did not cook, she did not work properly but set on the Facebook for a long time, and the father got angry by her abusive words about him on Facebook and it resulted into tragedy. This is how the excessive use of it can destroy people’s mental condition.
Internet is boon for those who are sincere in their study and want to know more something about their topics but it becomes a tool for time pass even for those who just merely use for the sake of entertainment. Facebook also causes destruction, as there is one news in Gujarat Samachar 30 March 2012, that one lady committed suicide because of Facebook chatting. She wrote on her Facebook account that “I am dying... This Facebook will be poison.” Thus, this example shows how internet and social networking sites also become obstacles in society.
Conclusion:
Cinema in India is like brushing your teeth in the morning. You can’t escape it.
- Shahrukh Khan
Same thing can be applied to television and new media, as in the modern times one cannot escape from it.
Hi! Payal
ReplyDeleteYour assignment on cinema is quite admirable to combine all the points from History of the Cinema in India to its development and advancements and the last quote that you added in conclusion is quite attractive.